Hustle by Bonnie Ulman; Sal Kibler
Call Number: HF 5415.332 .W66 U56 2013
Publication Date: 2013-05-01
Hustle examines the new and long-term spending culture of the post-recession era, from the rush to get the biggest discount to the decline of brand loyalty. How do you map out a strategy for your brand or company in the New Hustle Economy where your target consumer is less trusting, slower to purchase, hyper-vigilant, hyper-educated, fixated on a discount, and using all the screens available to determine if you should be part of her consideration set?