Entrepreneurship: Ecommerce

Written by two e-Bay experts, "Marketing Your E-Bay Business" offers advice to eBay sellers on building a successful marketing plan by identifying their customers, determining what items will sell best for them on eBay, and using 'fear' and 'passion' marketing to reach those customers and induce them to buy. Cliff Ennico and Cindy Shebley will help readers market their eBay products and attract and keep customers.

Find out how to establish a seller’s account, post attention-getting auction listings, and build confidence among bidders. Author Greg Holden explains how to apply the secrets of successful brick and mortar businesses to the online world. After learning the ropes, you'll find out how to boost sales with techniques such as no-reserve selling and “buy it now” pricing. Plus--tips for locating inventory, implementing marketing plans, and getting free advertising are revealed.

"This is a savvy quick read that provides all the fundamentals of success for an online business. Comm seeks to provide the exact tools for making an online business a "money button" in the immediate technology world and business climate. He's especially tuned in to the profit points of social networking, blogging and message boards - all hot routes to getting a business attention. A chapter of several case studies showcases all his tactics."

Your hands-on guide to starting your own profitable affiliate marketing business quickly, easily, and inexpensively. Leading affiliate marketing authority Rosalind Gardner gives you a proven five-step plan for identifying a niche with a huge market, choosing products to promote, and selling the benefits effectively.

Covering business models from lone entrepreneurs to warehouse distributors to drop-off stores and featuring for a wide range of categories--including computers, electronics, books/movies/music, collectibles, and more--Secrets of the eBay Millionaires is a goldmine of information for aspiring entrepreneurs. Whether you are just starting out or already an established seller, you’ll discover that eBay is a place where anyone can change their life and make a fortune--one sale at a time.