Social Media Marketing: SMM 105 Tools & Resources

Find out if the hashtags you're using are the best ones for your audience and discover who the people are who are influencing your tags.

Article from LifeHacker about finding out what people are saying about you online.

5 steps and 6 Vs later you will have a LinkedIn summary that will get you the notice you deserve.

An article about the demographics of the various social media platforms.

Find analytics for website rankings, traffic, advertising, and more.

With so many social media platforms out there it's hard to know which one to leverage for your business. Find out the pros and cons of each one here.

Abstract: Businesses are spending small fortunes trying to expand their online branding and huge numbers of individuals use sites such as Facebook and Twitter. According to several sites there are well over 1 billion Facebook users around the world. The idea of going cold turkey would be almost impossible for many younger people. If you, your children, or your employees are going to use social media, then at least try to use it safely, realizing that there are often unintended consequences. This column will address some of the ways people can avoid becoming the next social media casualty. Rule number one for social media users: keep your emotions in check; in particular, don't drink and post. Rule number two: be aware that there may be responses you can't handle. Rule number three: a lazy approach is generally a poor choice; being "quick and dirty" is not something most businesses advertise.

Alexis Ohanian of Reddit tells the real-life fable of one humpback whale's rise to Web stardom.

This course shows you how to establish and articulate your organization's core competencies, vision, mission, and strategic filters as well as how to prioritize competing initiatives, how to allocate resources to best support those initiatives, and how all of these factors combine to create a compelling strategic plan.

4 reasons a video goes viral.