LibGuides: Social Media Marketing: Marketing Research and Evaluation

Helpful Books on Consumer Behavior

The Brain Sell by David Lewis
Call Number: HF 5415.34 .L49x 2013
ISBN: 9781857886016
Publication Date: 2014-04-15
Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more--often without us consciously realizing it.
Unthinking by Harry Beckwith
Call Number: HF 5415.32 .B435 2011
ISBN: 9780446564144
Publication Date: 2011-01-26
What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

eBook Central This link opens in a new window
Search Ebrary for eBooks about Social Media Marketing, various social media platforms, or design.
EBSCO eBooks This link opens in a new window
A collection of academic ebooks.
Emarketer This link opens in a new window
Articles all about internet marketing and social media including academic and research based articles as well as statistical reports and studies.
Mintel This link opens in a new window
Mintel is a market intelligence company with a vast database of useful data and insights on trends, industries, products, and consumers.
Passport Euromonitor This link opens in a new window
Do market research on a variety of industries, companies, and brands. Get statistics and reports useful for marketing, advertising, and entrepreneurship.
Safari Ebooks This link opens in a new window
Search Safari Ebooks for eBooks about Social Media Marketing, various social media platforms, or technology titles.

Google Analytics Tips--Lynda Tutorial
Answers to common questions about online marketing and web analytics, including installation, tag management, reporting, custom variables/dimensions, attribution modeling, segmentation, multichannel funnels, data accuracy, visualizations, Universal Analytics, and more.

Keeping up with the Quants by Thomas H. Davenport; Jinho Kim
Call Number: HD 30.25 .D366 2013
ISBN: 9781422187258
Publication Date: 2013-06-11
Contains practical tools to improve your understanding of data analytics and enhance your thinking and decision making.
Why We Buy by Paco Underhill
Call Number: HF 5415.2 .U53 2009
ISBN: 9781416595243
Publication Date: 2008-12-30
This text on our ever-evolving consumer culture is full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets.