Use complete sentences.
Eschew fragments.
This rule is not absolute, BUT
You can only use fragments if you have first proved to your readers that you know how to use complete sentences correctly.
If you don't know what eschew means, you should probably not use fragments yet.
To learn more, see:
Separate run-on, or fused, sentences, or join them correctly.
A run-on sentence is two sentences living together without benefit of proper punctuation.
They can be short or long.
Either way, it's a bad idea.
Length is not what determines a run-on sentence. You could write an entire book in one sentence; it's been done, but it's not a great idea, either.
To learn more, see:
Use active voice unless you have a good reason not to.
In active voice something or someone performs an action or experiences a feeling.
The opposite is passive voice, where an action or feeling is experienced.
Reasons to use active voice:
Reasons to use passive voice:
Examples:
Active voice: The girl hit the ball out of the park.
Passive voice: The ball was hit out of the park by the girl.
Active voice: Nancy failed to submit the figures on time.
Passive voice: The figures were not submitted on time.
Active voice: Print and hand the report to me by Tuesday.
Passive voice: The report should be submitted on Tuesday.
To learn more, see: